Joe Caruso

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Chips, Dips & Caskets... (@ COSTCO)

 I like going to COSTCO, they have a wide-assortment of products, with good pricing.  I like the fact they have experiential marketing of various items. (Yummy) Today I had to chuckle, because as I'm leaving, the very last thing I see is a casket display, (not full-size) but  right next to a vacation display. Temporary Vacation vs. Permanent Vacation. The very last thing people see leaving the store is this display. I guess it's better than putting it at the register as an impulse buy. ;-)   There are numerous things wrong with this, and I heard a few people make negative comments about seeing caskets when they're shopping. Kid Friendly?  Do they think anyone is jazzed-up telling their friends: I got some amazing deals today at COSTCO. I bought chips and dips for the party, picked up that big screen, and a 2-pack of caskets! More irony is they don't provide boxes for groceries, but they'll sell one in your size...  

   

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